Are you following up with your leads from your last trade show? The Center for Exhibition Industry Research www.ceir.org reports up to 80% of leads gathered at a show are not followed up. The first contact should come within days of the end of the event. Otherwise your warm leads become cold fast. If you don’t follow up with leads you are wasting money. Click here to read a full article highlighting the importance of Post Trade Show Evaluation & Follow Up
Retention Resource Center provides a high level call to your leads on your behalf. We call each contact, confirm they are the decision maker or collect from them the right contact. We design a set of questions which will further qualify the lead such as budget times, qualifying demographics, interest in being placed on your enews lists and more. In addition, we ask each contact their time line and permission for a qualified sales representative from your business to contact them.
RRC is not a call center nor are we a telemarketing firm. Our focus is on quality phone and on-line contact. We work with clients who respect the decision makers time and who’s sales approach allows permission based selling. They came to you first…we just simply keep you in front of them until they agree to meet/speak with your sales rep or until they state they are not interested. It’s that simple.
Overcoming Competition: Our end result is building an advocate for your business whether they do business with you or not. Consumers and businesses are bombarded with advertisements. Why not build your branding and name recognition through courtesy calls and keeping in touch with the prospects current needs? Providing prospects with continued contact and respect during the sales cycle will build meaningful and lasting relationships. Even if there isn’t a best fit, we make sure they are left with a positive opinion of your business.
Internal vs. Outsourcing: How does a company follow up with leads obtained from a trade show? Many times a list of leads is given to office staff or sales staff who is expected to follow-up. Follow up gets put off to meet the demands of day to day activities. Why not instead deliver pre-qualified leads to your sales staff with reliable time lines and verification. Your sales team can stay focused on closing business while trade show leads are being contacted in a timely manner.
Retention Resource Center is focused on giving our clients the ability to provide consistent, meaningful contact for prospects. We are focused on one thing and one thing only-helping our clients get and retain customers. The process of retention begins with a quality sales process. If you are committed to relationship building during the sales process and can see the value in pro-actively contacting your leads, then give us call! Whether you have a 100 leads or 1000’s we will work with your business to get the most from continued contact.
Trade Show Services Includes:
- Pre/Post Show Contact Assessment
- On-Site Lead Contact Training
- Pre/Post Show Contact Campaign Design-Phone, Mail, On-Line
- Lead Contact – For prospects who have been introduced to your company
- Lead Surveys – Used to further qualify leads and to gain feedback about your product/services
- On-Line Survey Set Up/Management
- Lead Profile Reports
If you are interested in contacting your customers to build customer retention, our services include customer contact and surveys for many industries. We customize a program to allow you to stay in touch with your customers.
Getting Started: We make the process easy and our services are guaranteed to get results!
- Contact RRC so we can learn more about your specifics and where our service will fit best for your business.
- We will provide you with an assessment and a customized proposal/recommendation to get the most from contacting your leads and/or customers. Although we have basic pricing in place, every business is unique. We will work with each client to create a service package to fit your budget.
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